Deirdre Powell

As a strategic leader, I have established a remarkable career guiding the end-to-end creation of digital footprints and customer journeys for diverse organizations. Admired by my peers and leaders as a creative strategist, I have influenced the adoption of digital transformation to drive enhanced user experiences. My career has been built on verifiable achievements and academic credentials, which have created the foundation for my professional strengths in digital marketing, content creation, and brand messaging.

My career trajectory combining corporate and agency-level digital leadership has enabled me to build valuable experience across the full digital marketing landscape. I have excelled in supporting end-to-end digital and AdTech projects encompassing media planning, content creation, UX design, social media tactics, SEO/SEM, and marketing analytics.

After building career success in the marketing and content development field, I wanted to challenge myself to grow professionally and gain new skills to support goals at both the internal and client-level. I decided to return to school and enrolled in the graduate program for marketing at University of South Florida. In 2021, I earned my Master of Science in Marketing degree while working full-time as Digital Experience & Development Manager at Florida Museum of Photographic Arts. In addition, I also obtained multiple certifications to expand my professional strengths.

Through the course of my career, I have received recognition for my expertise in leading the full digital journey for organizations. At the time of the COVID-19 pandemic, I created the full digital experience for Florida Museum of Photographic Arts, allowing the museum to continue earning revenues. By introducing digital exhibits and experiences, social media engagement, and digital content, the museum sustained financial performance despite the distressed economy. During the same timeframe, I also served as Digital Marketing Director at McKay Advertising and Activation, where I partnered with various clients on creating their full customer journey and digital strategy to help them retain business throughout the challenging times.

I am distinguished by my passion for digital marketing, my focus on collaborative team building, and my commitment to improving the full customer experience. I find my greatest motivation leading digital initiatives that perform above and beyond expectations and by influencing others, I strive to support the growth and performance of organizations.