Visual communication can easily influence the behavior and decisions of a consumer. Across all industries, marketers use the power of great visual storytelling to promote, advertise, and raise the value of a product, service, or business. Today, we have a wide variety of visual content thanks to the evolution of technology and media. But, there’s one aspect of marketing that’s always expected to create impactful and reliable results: eye-catching and creative photography.

Good, insightful, and effective photography is all the more needed now in marketing — especially as today’s marketers tread the visual-driven world of digital marketing. In fact, Medium reports that images are such a huge part of social media due to how our brain works: “Today, people have an attention span of fewer than nine seconds, or less than a goldfish. As a result, images are more important than ever, especially on social media.” This further establishes how vital marketing and photography are to one another.

As a result, many photographers are upskilling themselves through taking marketing degrees, as this will give them more options. It is a demand that is being met by the country’s top establishments who are offering online courses in the field. Online marketing degrees that integrate relevant skills in, analytics, SEO, content management, multimedia, and basic UX, can be done 100% over the internet. This is ideal for photographers as they can fine-tune their photography craft at home while advancing their marketing career. This accessibility can only benefit the industry. And true enough, the U.S. Bureau of Labor Statistics reports that at least 21,800 new careers in advertising, promotions, and marketing management will be created by 2028.

That being said, let’s discuss why photography is pivotal to the success of modern marketing strategies.

Attract Attention

As a marketer, you should be able to curate a collection of photos for your client in order to attract more customers. Whether it’s on Instagram or Facebook, you have to be able to establish your client’s brand philosophy through a series of images. Doing so allows you to grab the attention of their target market and cling to it. When using photography to get your client noticed, be sure to keep the overall aesthetics uniform across all posts and social media channels to create a strong brand image.

Achieve Viral Status

A lot of marketers today often attempt to achieve successful viral marketing campaigns for their clients. In a nutshell, viral marketing is a technique where consumers are the primary messengers in spreading an advertiser’s message. When done successfully, viral marketing campaigns can lead to multi-fold growth with minimum effort and cost. That’s why every photo posted on behalf of a client should always aim for viral status. Marketers that are consistent enough to always achieve a level of virality can bring in more clients and build customer credibility and loyalty.

Appeal to Emotions

Photographs can easily evoke emotions from consumers. That’s why marketers often use moving and compelling photos when building a visual marketing campaign. If the photos you use are successful in pulling the heartstrings of an audience, you can drive them to support and rally behind your client’s brand and products.

No successful marketing campaign is complete without captivating and breathtaking photographs. If you want to learn more about how the art of photography has shaped our world, be sure to check our other blog posts.

Photo Credit: C D-X
Written by: Lisa Dressler